A big part of our communications with our members, and people potentially who might become members are or social media pages. The are co-ordinated by Milan Streit, and updated by his team of volunteers including Rob Chew and Stephen Goodman.
How is our strategy working? At our recent Annual General Meeting, Milan gave a short update.
The purpose of our social media pages is to engage fellow bus enthusiasts, while promoting the Society. Milan indicated that we have a growing fanbase, with most posts gaing 100+ likes. This is attributable to the high editorial standards demanded by our team: quality, fact-checked, well written and illustrated posts are the norm. Some posts go viral, attracting over 250,000 views! We use this social engagement to promote the Society, and its fund-rasing events.
Over the past year, on Instagram, we have over 1.1 million views. 20 posts had over 10,000 views. On Facebook, since the start of 2026, we have attracted over 100,300 viewers, with over 3600 followers over both platforms. One of the most popular categories for posts is early SkyTrain photos. Also, old transit maps and brochures are a big draw.
Milan also highlighted the types of posts that do not achieve our targets. As might be expected from the demographic of social media users, items about streetcars and interurbans under peform. So too, do posts about buses prior to 1960s, and those that are too obsure for people to remember.
Milan also pointed out other areas we we could improve: more active team members, showcasing our achives, more posts showing our members and greater collaboration with our website.
Is your interest piqued by this post? Head over to our Socials at:
Transit Museum Society (@transitmuseumsociety) • Instagram photos and videos